The Business Link account team at Brandon Hill has considerable experience developing campaigns aimed at the SME businesses. We understand the audience characteristics and develop relevant messages.

Media relations continue to play a vital role in this work. We maintain strong relationships with business editors, developing opportunities for strong collaborative projects.

Our relationship with the media was evident last year when we developed an innovative communications programme, creating a powerful partnership with 15 of the region’s most influential newspapers. Key messages were reinforced using television and radio advertising and online channels.

New media is playing a growing role in our campaigns, providing valuable new opportunities for developing and building relationships with target businesses.

Developed during a period of fastgrowing media evolution in the regions, our campaigns on behalf of Business Link have been pioneering, hardworking and linked to very clear evaluation processes.